Microsoft takes up 60-70% of the overall cloud gaming market, according to the regulator. "Allowing Microsoft to take such a strong position in the cloud gaming market just as it begins to grow rapidly would risk undermining the innovation that is crucial to the development of these opportunities," the CMA said in a press release Wednesday. In its merger review published Wednesday, the CMA said that it was concerned Microsoft's dominance of cloud gaming could hurt competition in that particular market. Microsoft CEO Satya Nadella outlined the vision the company has for cloud gaming and its incorporation of Activision Blizzard in an interview with CNBC's Tanvir Gill in November. Microsoft doesn't publish unit sales in its results, however an estimate from the video game data website VGC places lifetime sales of its Xbox Series X and S consoles just north of 20 million units. The PS5 has sold 32 million units to date, according to its latest quarterly numbers. With the current generation of consoles, which were launched in November 2020, it has been more of the same. In the last generation of consoles, Sony won the infamous "console wars" with its PlayStation 4 machine, which topped Microsoft's Xbox One in terms of lifetime sales. Microsoft has lost ground to console rivals - particularly Sony - over the years.
The company added cloud gaming as a free perk within its Xbox Game Pass subscription product, which offers people access to a multitude of titles for a monthly fee.Ĭloud gaming could benefit consumers in developing markets where consoles and PCs are too expensive to own. Microsoft has invested huge amounts of capital and time into making cloud gaming a core part of its gaming offering. Personal Loans for 670 Credit Score or Lowerīut what cloud gaming offers - that makes it a differentiator - is a service on which you can stream a selection of titles in real time from a company's remote data centers, just like you would a movie or TV show on Netflix. Personal Loans for 580 Credit Score or Lower
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